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About us, what we do

We address the perennial problem of strategies developed but not implemented, opportunities missed, value unrealised and potential untapped.

In countless academic and business studies, more than 80% of organisations rate themselves as poor or very poor at strategy implementation. Alarmingly, this figure has remained more or less consistent over the last 3 decades.

 

The simple fact is, most strategies developed are never, or only partially implemented.

This is why we exist.

 

We help companies make their strategy understood, implementable and realised. We provide investors, business leaders and owners with the knowledge, skills, tools, capability and capacity to translate their vision and strategy into focused, impactful actions that deliver measurable performance improvement and increased shareholder value. 

We bring strategy to life, driving execution and delivering transformed performance.

We create value.

Meet the team

Decades of experience, endless motivation, limitless passion

David Ashcroft
CEO & Founder

For over 35 years David has worked on the largest and most complex strategic initiatives for some of the most well-known and respected companies worldwide.

 

Today, David leads Stratex Plus and specialises in working with investors and leaders to shape strategic change and to develop new value-generative operating models. 

Stuart Rolland
Non-Executive Chairman

Stuart is an experienced strategic business leader, director and chairman who has spent many years providing leadership in private equity backed businesses.

 

A Harvard Business School alumnus, Stuart supports and advises on our strategy, growth and brand recognition whilst strengthening corporate governance and ensuring our ethical, values-driven approach to client engagement. 

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Mig Smith

Mig specialises in the analysis, design and transition to transformed operating models and new innovative technology solutions.

She combines technical competence and change management expertise with a strong focus on delivery - driving pace and faster realisation of benefits and strategic value. Mig is an excellent communicator, skilled in developing productive engagement and long lasting relationships.

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Kav Kelly

Kav is an exceptional strategy-driven portfolio, programme and project delivery director. He has led programmes of national importance for government and game changing programmes in the private sector delivering step-change in productivity, technological innovation, and customer experience.

Kav is able to combine delivery excellence with a client-focussed, empathetic and flexible style.

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Clare McCotter

Clare is a very experienced consultant and specialist in transforming operational performance. She is highly analytical and detail oriented. Clare is an expert in advanced data analytics, business modelling and operational performance management using data visualisation and KPI dashboards.

Clare has an MBA from Henley Business School and a 1st class BSc (Hons) degree in Mathematics. 

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Rajan Kandola

Rajan is an experienced transformation business analyst with a track-record in process analysis, design and operational excellence. Rajan has experience with industry-standard analysis techniques and has worked within many sectors and business scenarios. Rajan has excellent people and facilitation skills and is capable of running workshops analysing the most complex of business processes.

Purpose, Vision and Values

Our values are at the heart of our proposition and what makes us different

Purpose

Working with exceptional people to build great businesses
 
Whether it's our business or your business, we want to work with truly awesome people. We believe teams of great people working toward a common goal can achieve spectacular results. This is what excites us and unites us 

 

Vision

To be recognised as strategy execution experts and considered trusted friends and advisors to our clients and their businesses.

We'll measure our success by what others say about us and what we achieve for them. But it's about more than results, it's about creating long-lasting, trusted friendships with our clients

 

Values

  • Relationship driven, always

  • Simplify, simplify, simplify

  • Give more than expected

  • Make a lasting difference

  • Create excitement

Working Together

How we work together with our clients and partners matters

and directly impacts the results we can achieve together

Honest, straightforward, transparent

Saying what people need to hear and acting with integrity builds respect, trust & drives better outcomes

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Clarify, Demystify,

Simplify and Focus

Making the complex simpler, and more understandable ensures no one gets

left behind

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Respect, Empathy,

and Equality

Treating everyone as you

would wish to be treated yourself, with respect, empathy and dignity

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